Think of ways to attract traffic to your website
I’m going to share a “secret” about building a successful AdSense website: nobody is going to visit your website if you don’t give them a reason to visit.
As simple as this lesson may seem, many early AdSense users don’t understand it at all. They think writing a 400-word post a few times a week is going to attract hundreds of thousands of visitors to their site.
Give your visitors a good reason to visit your website. Make them want to come to your site. There are countless ways to do that, but here are some tips:
- Tell your visitors how to solve a problem
- Create unique, interesting content about a popular subject
- Share your content on social media
- Post something controversial
- Use link baiting tactics to your advantage
- Create a website about a niche topic where few other websites have gone before
- Try to go viral on social media, or, at the very least, share all your content on social media to see what people like
Perform keyword research
Keyword research is an important part of any AdSense professional’s lifestyle.
Keyword research lets you spot important trends before they occur. It lets you capitalize on up-and-coming keywords and find niches which nobody else is talking about. It also lets you see if there are opportunities in popular high-volume niches where websites already exist.
You can use a number of online tools to perform keyword research. Google AdWords Keyword Planner is one popular keyword research tool – especially since the information comes from Google itself.
However, there are countless other online services and SEO companies which offer powerful keyword tools of their own.
When performing keyword research, there are four things to look for:
- Average Cost Per Click (CPC): This indicates the average value of an AdSense advertisement in that niche. The higher the Average CPC, the more money you’ll make per click.
- Monthly global search volume: Global monthly search volume indicates the approximate number of people searching for a particular keyword in an average month.
- Monthly local search volume: Google is getting more and more local. Just because a search term is dominated by powerful websites internationally doesn’t necessarily mean those websites will appear in first place on search rankings in your country. Look at local search volume to see if you can corner the niche on a particular keyword in your country. Local search volume is the number of people who search for a keyword each month in your country.
- Search trends: Some keywords will explode in popularity over a month and then disappear forever. Other keywords might spike at certain times throughout the year – like tax season or sports playoffs. Don’t get fooled by high or low keyword search volume in a single month – look at the past trajectory of that keyword’s search volume to get an idea of where it could go in the future.
Don’t be afraid to pick a micro-niche
There are over 7 billion people on our planet. About 2.5 billion of those people use the internet on a regular basis.
With that in mind, there are very few topics that won’t interest at least someone on the internet. Even the most obscure niches could have an interested and dedicated following.
Don’t be afraid to create a website about an extremely niche topic. Perform keyword research to make sure there are at least some people searching for information about that niche online and then build a website.
Whether it’s vacuum cleaners, an old video game, or the search for extraterrestrial life, there are plenty of good niches out there waiting to be exploited – and there always will be.
Don’t make your advertisements look like advertisements
In this day and age, every internet user has seen an annoying advertisement. Most internet users have seen thousands upon thousands of advertisements over their years of browsing.
The average internet user has become extremely desensitized to the glaring pop-up advertisements that were common when the internet first became popular. Most internet users aren’t going to click on an advertisement if they think it’s an advertisement unless it offers something really good.
With that in mind, the best way to encourage people to click on your advertisements is to make them blend into the rest of your site. Use common box styles and colors across your advertisements and your website.
Why? So when people visit your website to solve a problem, they could see an advertisement that solves a problem. If that advertisement looks like an extension of your website, then visitors are more likely to think it’s a solution personally recommended by your site as opposed to a random advertisement.
Of course, not all sites work better with this policy. You might find that your site has a better Click Thru Rate if it has glaring and obvious advertisements. It depends on your niche and the type of visitors you receive.
Note: Disguising advertisements as actual navigation buttons on your site is a violation of the AdSense Terms of Service. However, making advertisements look like natural extensions of your site by blending box styles and color codes is perfectly fine.
Understand the power of SEO
I could write thousands of words about Search Engine Optimization (SEO) and its importance to AdSense users, but I’m going to keep things brief here.
SEO lets your website rank at the top of search engines. When people search for keywords in your niche, SEO lets your site be the first thing people see on the Search Engine Results Page (SERP).
Approximately 80% of searchers click on the top 5 Google Search results. If you’re in the top 5 search results for a high-value, high-volume term, then you’re going to make a lot of AdSense money.
As soon as you move away from the top 5 search rankings, you get smaller and smaller portions of traffic.
Of course, for extremely high-volume search keywords, even websites on the fifth, sixth, and seventh pages of Google Search could get enough traffic to make an AdSense campaign worthwhile. As mentioned above, it’s all about keyword research and identifying the potential value in a niche.
SEO is a highly technical profession that requires a strong understanding of Google’s terms of service as well as lots of competitor research. It’s not something anyone can master in a day or a month. But if you focus on learning SEO strategies month after month and year after year, then you’ll eventually see which strategies increase site rankings and which ones get your site punished.
The ultimate goal of SEO is to push your site to the top of Google for high-value, high-volume keywords. Once your site is firmly entrenched in this position, it should be attracting excellent daily traffic and earning lots of AdSense revenue for you.
Best of all, this AdSense revenue is passive income because your sites are attracting traffic without your immediate active involvement. That means you can spend more time focusing on building other AdSense websites.